Privacy Policy
Last Updated: September 10, 2025
This Privacy Policy describes how Amy Liu Wellness (“Company,” “we,” “our,” or “us”) collects, uses, discloses, and protects your information when you use our website, consultations, programs, or related services (collectively, the “Services”). It also explains your privacy rights and how the law protects you.
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Interpretation and Definitions
Interpretation
Words with initial capitalization have meanings defined below. These definitions apply whether they appear in singular or plural.
Definitions
For purposes of this Privacy Policy:
Account means a unique account created for you to access our Services.
Affiliate means an entity that controls, is controlled by, or is under common control with us.
Cookies are small files placed on your device by a website, which may include browsing history and preferences.
Company (referred to as “the Company,” “we,” “us,” or “our”) refers to [Your Business Name], [Your Business Address].
Device means any device that can access the Services, such as a computer, phone, or tablet.
Personal Data means any information that relates to an identified or identifiable individual.
Protected Health Information (PHI) means individually identifiable health information protected under the Health Insurance Portability and Accountability Act (HIPAA).
Service Provider means any third party who processes data on behalf of the Company.
Usage Data means information collected automatically when using the Services (e.g., IP address, browser type, visit duration).
Website refers to Amy Liu Wellness online webpage, accessible from https://amyliuwellness.com
You means the individual accessing or using the Services, or the company or legal entity on whose behalf the Services are accessed.
2. Information We Collect
Personal Data
We may collect information such as:
Name, email, phone number, address
Payment details (processed securely via third-party providers)
Account login credentials (if applicable)
Health Information
If you use our functional medicine services, we may collect information about your health history, lifestyle, and related data, some of which may qualify as PHI.
Usage Data
Automatically collected data includes:
Your Device’s IP address, browser type/version, pages visited, time/date of visit, time spent on pages, and diagnostic identifiers.
When accessing via mobile, additional data may include device type, OS, unique device IDs, and mobile browser information.
Tracking Technologies and Cookies
We may use:
Session Cookies (temporary, deleted when you close your browser).
Persistent Cookies (remain until manually deleted or expired).
Web Beacons and Pixels (track engagement, measure marketing effectiveness).
You can disable cookies in your browser settings, but some Services may not function properly.
3. How We Use Your Information
We may use your information for purposes including:
To provide and maintain our Services.
To manage your Account and Service access.
To perform contracts (consultations, programs, or product purchases).
To contact you regarding updates, security notices, or relevant communications.
To provide newsletters, offers, or marketing materials (unless you opt out).
To manage inquiries, requests, or feedback.
To analyze trends, improve Services, and enhance user experience.
To comply with legal, regulatory, or healthcare obligations.
We will not use PHI for marketing purposes without your written authorization.
4. Sharing of Information
We may share information:
With Service Providers assisting with payments, analytics, IT, or secure communications.
With Affiliates under common control, subject to this Policy.
For business transfers, such as a merger, acquisition, or sale of assets.
As required by law, including regulatory reporting, subpoenas, or lawful government requests.
With your consent, for any other purposes disclosed at the time of collection.
We do not sell your personal or health information.
5. HIPAA Compliance
If we collect PHI as a covered entity or business associate under HIPAA:
We implement administrative, technical, and physical safeguards to protect your PHI.
You have rights to access, amend, restrict, and receive an accounting of disclosures of your PHI.
PHI will only be used/disclosed as permitted by law or your written authorization.
6. Data Retention
We retain Personal Data and PHI for as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is typically retained for shorter periods unless required for security or compliance.
7. Transfer of Data
Your information may be processed outside your state or country, including in locations with different data protection laws. By using our Services, you consent to such transfers, provided safeguards are in place.
8. Your Rights
Depending on applicable law, you may have rights to:
Access, update, or delete your Personal Data.
Restrict or object to processing.
Request a copy of your data.
Withdraw consent where processing is based on consent.
